Multi-brand retail group hits 99% engagement on Workplace

APAC | Retail | 12,000 +

Building on BCF’s success

Enablo and Workplace from Meta

Established in the 1970s, Super Retail Group (SRG) has become one of Australasia’s largest retailers – housing iconic brands including Supercheap Auto, rebel, BCF, and Macpac. Specializing in auto, sport, and outdoor leisure products, SRG extends to over 690 retail stores and has a diverse workforce of more than 12,000 team members across Australia, New Zealand, and China.

Before launching Workplace from Meta, SRG and its four brands had limited access to channels that enabled teams to communicate within and across brands. As the overarching team responsible for leadership and strategic direction, SRG communicated primarily through conference calls and generic store-based email addresses, which made collecting two-way feedback and opening the lines of communication incredibly difficult. There was no central place for all brands to come together.

You can watch the webinar here.

Workplace Results

95%

claimed their account in first 4 weeks

99%

active on a monthly basis

300+

connected stores

The decision to roll out Workplace was easy

The decision to roll out Workplace was easy

SRG needed a tool that was able to:

  • Be incredibly simple and quick to deploy
  • Provide the required privacy for each brand whilst still giving valuable insight into each brand
  • Be accessible without a corporate email address
  • Be mobile-first for frontline team members
  • Amplify culture and build a sense of connection between all brands

SRG had already decided to launch Workplace, but when the COVID-19 pandemic hit, their need to connect directly with frontline team members became urgent.

“We had unique requirements with each brand needing their own private community, as well as the ability to share across brands and post SRG-wide updates. We also had many frontline team members without a corporate email address or a desktop computer,” says Sarah Davis, Digital Workplace Manager, SRG.

“Enablo came up with a solution that met [our unique] needs, including a mobile claims process for frontline teams. They were able to get us to launch in just over two weeks – an incredibly short time frame.”

Sarah Davis, Digital Workplace Manager, SRG

Seeing early success

Within four weeks of SRG’s launch, 95 percent of team members had claimed their account, with 99 percent continuing to be active every month.

Kate Carini, GM of Stakeholder Relations, says that she’s very excited leaders across all their brands have a new platform to connect with their peers and communities, share news stories, and problem solve (at speed) by having instant two-way conversations.

“As a support office team member, it provides a real connection to the frontline teams and is also an invaluable source of intelligence on what is happening across our entire network,” says Alan Dixon, Head of Market Intelligence and Competitor Insights.

Glenn Macgregor, GM of Retail Operations at Supercheap Auto says that Workplace has changed how they lead, communicate, and connect with their entire ANZ Supercheap Auto store network of more than 300+ stores.

“Providing our store management team with an intuitive digital platform that they can access at any time and anywhere via their mobile has enabled us to share news faster, learn about what’s happening in stores, gain valuable feedback and encourage two-way dialogue.

“It brings to life the incredible work our people on the frontline are delivering every day across our business. Plus, it’s a great platform to share each other’s passions and get to know each other better.”

Glenn Macgregor, GM of Retail Operations, Supercheap Auto

The solution

Workplace has also given SRG’s support office team members much-needed insight into the brands ‘day-to-day’, giving them more visibility over their challenges and triumphs and an understanding of how they can better support frontline teams serving our customers.

“Enablo came up with a solution that met these needs, including a mobile claims process for frontline teams. They were able to get us to launch in just over two weeks – an incredibly short time frame. They worked really hard to make the launch successful across each brand by carefully mapping out the unique user experience of each one,” says Sarah Davis, Digital Workplace Manager, SRG.

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