Officeworks is a leading Australian retailer specialising in stationery, furniture, tech, student and office supplies with 168 stores and over 8500 team members across Australia. With such a distributed team, they needed a better, more consistent way to directly reach their ‘unreachable’ people and keep everyone informed, connected and engaged. This was especially important throughout 2020 and the COVID-19 pandemic which, more than a year on, continues to impact store-based team members.
With only a few hundred team members actively using their existing enterprise communication tool, and other traditional channels like email only reaching around 20% of the organisation, Officeworks turned to Enablo, a leader in digital employee experience in Australia and New Zealand for help. Having successfully launched Workplace from Facebook in a number of similar frontline organisations with an average 80% adoption rate, Officeworks felt confident that Enablo was the technology partner, and Workplace the technology platform, to propel them forward.
In February 2021 the Enablo team conducted their Blueprint Sprint, a series of workshops spread over two days, to help Officeworks prepare their business case and gain approval for launch. Shortly after that, the official project kicked off. And over the last eight weeks, the Enablo project team worked together closely with the Officeworks communications team and the rest of the Officeworks project team to hero the existing culture and energy in the rollout of Workplace.
Launching to leaders
At the recent Officeworks Leadership Forum event in May, 100 of Officeworks’ Senior Leaders from across the country got their ‘first taste’ of Workplace and quickly discovered the power of the platform including the ability to live stream. In the two weeks since the internal launch event, the leadership team has embraced the platform and its ability to help communicate and collaborate which is already buzzing with hype and activity!
Since the leadership launch, Sarah Hunter, Managing Director at Officeworks, and other members of the leadership team went live from their new store opening in Warana, Queensland, to showcase the store, share the opening ceremony and conduct real-time interviews with store members who made it all happen!
“Prior to Workplace, we were only able to reach about 20% of our team members directly. We relied on one-way channels to distribute key information to our team. Our team has told us they want more of an opportunity for two way conversation, and for everyone to be included, and we want places where our team can share ideas, recognise and celebrate each other and their achievements, in real-time. This has become even more important in the last year. It is so exciting that finally no matter what your role is or where you are located, we can communicate and connect!”. –
Sarah Hunter, Managing Director, Officeworks
3, 2, 1 lift off!
Last week, Officeworks officially launched Workplace to every team member, creating a space for everyone – from support offices, customer fulfilment centres (CFC), customer service centres and stores – to connect, share and collaborate. It’s a place for all team members to participate in conversations and continue to build the Officeworks culture they know and love.
Today, all team members will be able to tune in to the Annual ‘Year Beginning’ Meeting exclusively on Workplace. Whether at support offices, CFCs or stores, or at home, team members will be able to use Live video and groups to engage with speakers and give their ideas, comments and feedback – all in real-time!
“It’s really exciting to be able to bring our Annual Conference to life using a tool like Workplace. For the first time ever, all team members have the opportunity to attend in real time or watch back later, no matter where they are located.”
– Alex Staley, General Manager Corporate Affairs at Officeworks
“We are thrilled to be working alongside Officeworks to launch and embed Workplace from Facebook across their stores and team members. The employee-first culture and energy of the Officeworks leadership team make Workplace the perfect communication tool for their organisation, and this is already reflected in their uptake since launch. The familiarity of the platform, as well as its accessibility on mobile lead to high adoption and usage rates in organisations with a large frontline and distributed team like Officeworks. So, we’re very confident that their Annual ‘Year Beginning’ Conference today and ongoing activity to embed the platform will be a great success!”
– Daragh McGrath, CEO Enablo