The Coffee Club has been Australia’s favorite neighborhood café since 1989. With 450 stores across 13 countries and more than 3,000 team members—including head office, franchisees, and in-store teams—leadership knew their people needed to feel connected, heard, and part of something bigger.

When Messages Were Missing—and Voices Went Unheard

A staff survey before the rollout revealed a communication drought:

• 47% of store staff reported they sometimes or never received updates from head office.
• 41% felt not connected to team members in other stores.
• 73% said they didn’t feel connected to head office staff.

The upside? 85% of them wanted a way to feel more connected—through genuine, two-way communication .

Launching a Communication Revolution—Now

Under COO Brian Finch and a coalition of communications, HR, training, and operational leaders, Enablo guided The Coffee Club to a platform rollout in March 2020—right at the onset of COVID‑19 shutdowns .

They pressed ahead—connecting over 3,000 users by July—and kept focus on what counted: giving every employee a voice.

Results That Speak Volumes

Just three months in, adoption hit goal. Today:

• 80% of team members are active users.
• 75% log on monthly.
• Surveys show 85% of store staff now receive regular updates.
• 77% feel connected to other stores.
• And 68% feel part of the head office conversation .

No Titles. Just Connection.

Nick Bryden, CEO, reflected:

“The positive effects that [the platform] has had on our network, at one of the most challenging times in its history, has been profound.”

Franchisee Anthony West added:

“With [the platform], there is no corporate hierarchy… Communication is direct and open, creating a level playing field.”

What’s Brewing Next

The team is now starting to use Campaign bot to automate messaging campaigns—like new menu launches—with targeted reach and training built in .

Want to connect your people—across roles, locations, and titles?
Let’s talk about building a network where everyone’s voice matters.

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