HOYTS employs over 3,300 people – 90% of whom are part-time employees working varied shifts. And the majority of these team members are millennials. Many of these employees don’t have a work email address, which means that they had no way of communicating directly with the head office, or with their colleagues in other cinema locations. HOYTS aimed to better integrate its frontline workforce with the rest of the business, and unleash open communications across the company. Workplace enabled HOYTS to transform communication and collaboration in just 90 days effectively.
In the past, it was the responsibility of location managers at each cinema to disseminate information to their team. This meant that each location was effectively operating like an independent cinema. But with Workplace, HOYTS has brought all 50 cinemas together and paved the way for unprecedented connectivity between the cinemas and the head office.
active weekly users
active weekly groups
weekly comments and responses
Cultivating better standards and experiences through collaboration
Beyond sharing news and updates, Workplace has become a central collaboration hub. Employees share tips, best practices and fun ideas through team and cinema-wide groups. One of the most popular discussions among these groups revolves around promotional ideas for film launches and merchandising in cinemas. Employees who otherwise would never have had the opportunity to raise their ideas in front of a large audience can now put forward suggestions to the wider community, and get feedback and encouragement from their colleagues. This allows HOYTS to cultivate a culture of innovation, consistency and superior customer service across cinemas.
Bringing employees closer together
More than improving processes at HOYTS, Workplace has quickly become the go-to channel for employees to learn more about each other. This sense of community has boosted team morale and established a stronger, more productive culture within the business. It’s even brought out healthy competition among cinemas.
Leaders from the head office who were once perceived to be out of reach can now communicate directly with frontline team members in cinemas, and vice versa. The company hierarchy now feels flatter and more connected. Employees use photos, GIFs, videos, and live videos to communicate with each other, making work more engaging and fun.
Team members across all cinemas can now easily access company updates from HQ in company-wide groups or in the News Feed. They can also get in touch instantly via Workplace Chat. The Workplace mobile app makes it easy for frontline employees to stay in the loop by viewing updates and messages on their mobile devices from wherever they are. Millennials’ familiarity with Facebook has made Workplace a big hit with them, and it meant that no training was required.
Talk to us about the future or work within your organisation
At Enablo, we help leading organizations digitize the world of work. Through our partnerships with Workplace from Meta, Asana and Google Workspace, we’ve helped hundreds of organizations transform their culture and the way they work. Get in touch if you are looking to adapt to the future of work! We’ll show you how to break unhealthy workplace habits and keep you accountable with the tools you need to help transform workplace culture for your distributed workforce.