Demand Generation Marketing Lead AU

Full-time
Australia

Overview

At Enablo, we are on a mission to digitise the world of work and enable new work experiences that are accessible to everyone, anywhere. Through our partnerships with Workplace from Meta, Google Workspace and Asana, we’ve helped hundreds of organisations transform their culture and the way they work. Sound like something you want to be a part of?  Then keep reading…

  • Are you self-motivated and excited by the opportunity to help Enablo partner with some of the world’s leading companies?
  • Do you enjoy building high performing & highly engaged teams by embracing the future of work? 
  • Are you looking for that opportunity to lead, learn and grow? 

If you answered yes to all of these questions, then you’re getting warmer. 

Our ideal candidate will be able to hit the ground running and will be excited to take our customer acquisition strategy to the next level. The ability to wear multiple hats is important at this stage of our growth. We want you to be equally comfortable setting strategy as you are managing the campaigns, alongside helping to solve the day to day business challenges. 

For us, what would help seal the deal is your shared passion for creating the ultimate employee experience online, and believing in Enablo’s potential to transform our clients through cultural change, connection, communication and collaboration.

Now we understand that you may not be a Brisbane local, which is where Enablo’s HQ is based, so don’t let that stop you from scrolling further – we have a distributed workforce and this role can be based remotely (in Australia/NZ) or from Brisbane.

The Role

As the Demand Generation Manager, you will have an incredible opportunity to create and implement a world class lead generation and customer acquisition strategy. Alongside business as usual activities, we are also looking for an individual with demonstrated understanding of growth stage SaaS, who can take ownership of our demand generation activity under leadership from the exec. management team.

The Work

Here’s what you will do: 

  • Support ongoing revenue and customer growth goals through effective planning and campaign execution. 
  • Lead all top of funnel lead generation and customer acquisition efforts across owned, earned, paid media as well as support activities such as events, content development and partnerships.
  • Create a demand generation plan and budget for exec. approval and in line with quarterly revenue and business KPIs. 
  • Create, launch and optimise ROI on all campaigns and provide regular reporting on performance against targets. 
  • Collaborate with our sales, customer success and vendor partner marketers on new messaging and offers for demand generation. 
  • Be able to live in Hubspot (CRM) and understand how to tag, track and optimise everything we are doing to maximise sales impact. 
  • Operate strictly under our ISMS framework for ISO27001 compliance.

The Skills

Here’s how you will do it:

  • Demonstrated experience in B2B lead generation and customer acquisition marketing for a B2B or SaaS technology business (4 years is a general indicator)
  • Demonstrable experience of creating marketing assets such as landing pages, ad posts, email templates etc.
  • Strong experience in managing budget and paid campaigns across Google AdWords (Search, display, email, retargeting) and Social (LinkedIn, Twitter, Facebook)
  • Experience in using a CRM and other sales and marketing platforms 
  • High level of proficiency with managing and interpreting campaign data – budgeting, reporting, analysis, troubleshooting, optimisation
  • Strong organisation, verbal and written communication skills essential
  • Ability to learn fast, balance priorities, and meet deadlines
  • Team player: organising and managing with multiple stakeholders within the business
  • Self-motivated and self-managed: able to think independently, get feedback and find solutions

Enabler Life

We are HQ’d in Brisbane, Australia and our team of exceptional talents are distributed remotely across Australia, New Zealand and USA. 

If, like us, you get your kicks from helping people feel and perform their best at work, that might be enough. But, there are a few other things that make working at Enablo so great. 

We believe in the health and wellness of our Enablers and with that, we provide access to a life coach that can help navigate through challenges, both personal and professional. Each team member has an allotted amount of time per month that can be spent exploring how we can better manage both home-life and our careers. 

We not only partner with Meta, Asana and Google, but we also kit you out with a slick new MacBook Pro, will provide you with an allowance to cover your phone and internet bills, paid parental leave (for mums AND dads) and try to get you together with your team as long as COVID permits (globally)! 

We also practise what we preach and use our tools day-in, day-out so you’ll feel connected and like you actually know your peers, even when you may not have met them in real life. This happens through fun intro videos, embracing achievements, milestones and birthdays on our social groups, peer to peer recognition on Workplace and more.  

But we don’t stop there, we don’t rave about diversity because we do this naturally – we are an inclusive (even pet-friendly) environment, who truly enjoy shared values, a culture of playfulness but with serious intent and we absolutely thrive when we collaborate! Just ask our Customers!

Interested? Then get in touch and apply now, by sending us your resume. Be sure to tell us a bit about yourself, we want to get to know you. We should also let you know, any successful Enablers who join our team are required to undergo a National Police and Background Check and have ongoing full rights to work and reside in the country of employment – which in this case, is Australia.

No agencies thanks, we’ve got this one covered!

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